Influence: The Psychology of Persuasion by Cialdini Commentary + Video

CASE IN POINT! The psychology of persuasion as Robert Cialdini writes about JUST FREAKING HAPPENED! As I was packing up my tripod after recording this, a group of 4 well dressed people was passing by. I told them, “You just missed being famous!”

And to my surprise they all stopped and stared at me. One man said, “What do you mean?”

So I told them I read books and record videos about them and post them online and that they could have gotten a spot in it but they were just a hair too late.

I was joking, by the way.

The guys asks, “What’s your website?”

I told him. He said he’d check it out. We bid each other farewell.

The funny thing is, I was totally joking around with them at first, but this situation clearly demonstrated the 6th principle of Influence: SCARCITY!

We hate missing out!

And when I told them they had just missed out, I wasn’t intentionally trying to get them interested in what I was doing, I just said it as a joke and then almost instantly realized how I had just used one of the most compelling principles of influence.

Wow! That was powerful.

I hope y’all all read the book and become a little wiser to the world of compliance, and a little bit less easy to trick into complying to something that might not be your best choice.

You can pick up a copy here.

Peace, Love & Grass Fed Butter,


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