Influence: The Psychology of Persuasion by Cialdini Commentary + Video

CASE IN POINT! The psychology of persuasion as Robert Cialdini writes about JUST FREAKING HAPPENED! As I was packing up my tripod after recording this, a group of 4 well dressed people was passing by. I told them, “You just missed being famous!”

And to my surprise they all stopped and stared at me. One man said, “What do you mean?”

So I told them I read books and record videos about them and post them online and that they could have gotten a spot in it but they were just a hair too late.

I was joking, by the way.

The guys asks, “What’s your website?”

I told him. He said he’d check it out. We bid each other farewell.

The funny thing is, I was totally joking around with them at first, but this situation clearly demonstrated the 6th principle of Influence: SCARCITY!

We hate missing out!

And when I told them they had just missed out, I wasn’t intentionally trying to get them interested in what I was doing, I just said it as a joke and then almost instantly realized how I had just used one of the most compelling principles of influence.

Wow! That was powerful.

I hope y’all all read the book and become a little wiser to the world of compliance, and a little bit less easy to trick into complying to something that might not be your best choice.

You can pick up a copy here.

Peace, Love & Grass Fed Butter,


The Six Pillars of Self-Esteem by Nathaniel Branden (book review)

In the Six Pillars of Self-Esteem, Nathaniel Branden expertly explains what is self-esteem, what it is not, why we need it, and how we can get more of it.


He also writes particularly about why and how the concept has been so misunderstood and the many myths surrounding what it really is, and how true self-esteem is so vital to modern day existence. The book is so much more than simple platitudes or affirmations intended to “fire you up” or “get you thinking positive.” He sets forth in the book tools and concepts for a true foundation on which to build a happier, more fulfilled life.


The whole book blew my mind from the beginning to the end. It is filled with PROFOUND insights and simple, reasoned-out truths and concepts that I am able to easily integrate into my daily conscious living especially because he includes many simple exercises in the book for this type of practical integration and application.


I’ve actually included one of his ten-minute consciousness exercises into my daily routine that I’ll be doing for probably at least a year. And I don’t just include stuff in my schedule lightly.


For a new perspective on yourself and what you might be hiding from yourself without even realizing it, pick this one up ASAP.


It is ridiculously enlightening.


English: Pillars